Corporate messaging does not have to be a wall of words.
Remember how, when your corporate divisions send out emails, it’s always full of text and attachments? How many of you actually read it in detail?
Many of the emails sent by corporate divisions of large organisations tend to be filled with bureaucratic jargon and catch-it-all or exclusion clauses which are difficult to comprehend and impossible to read. This is exactly why important messages get lost in large, bureaucratic organisations.
Why do we spend so much thought when communicating with our clients, and spend so little on our own people?